Alpha Affiliates, the industry-leading affiliate marketing company, is marking its 11th anniversary by announcing a series of significant milestone achievements. The company’s dedication to providing outstanding affiliate services for the igaming community has led to significant growth and international recognition. It boasts over 15,000 partners across more than 50 countries serving 2,000,000 players worldwide. 2023 was a year of expansion for Alpha Affiliates, with the company witnessing an 20% upsurge in new partners. The company expanded its affiliate community, forging connections with new, high-performing webmasters while also strengthening relationships with existing partners.

The impressive growth can be attributed to Alpha Affiliates’ newly introduced and enhanced product portfolio, featuring new igaming brands such as Spinch, Rakoo and Casino Infinity, and revamped existing products.

Innovation remains a priority focus in 2023. Alpha Affiliates has continued to invest in cutting-edge technologies and analytical tools, providing affiliates with comprehensive data insights to drive traffic and conversions with innovative marketing strategies. The goal is to ensure maximum ROI through a data-driven approach to optimise user acquisition, all while complying to igaming regulations across countries.

As part of Alpha Affiliate’s celebration of recent achievements, the company held its 13th anniversary Alpha Party in Cyprus last month where partners enjoyed a wonderful evening. Now, the company is going a step further with the launch of its exciting Affiliate Race – a raffle offering top-performing partners a chance to compete for prizes and a spot in the coveted Alpha Affiliates Hall of Fame. With over €200,000 up for grabs, and Alpha-branded rings (inspired by the legendary NBA championship rings) which grant access to exclusive events, the race is set to be Alpha Affiliates’ biggest and most competitive promotion yet.

In the past year, Alpha Affiliates has welcomed sustained and successful growth, having appointed Irina Makarova as its new chief marketing officer; Vladimir Pisanko as head of PSP and Nikita Tsarenko as head of analytics. In the coming year, Alpha Affiliates plans to strengthen its global reach and partner network, expanding into LatAm markets with WinToro, Alpha Affiliate’s new sportsbook offer, and helping affiliates achieve their growth and revenue potential with an increasing product portfolio.

Boris Pashnev, head of affiliates, said: “We’re extremely proud and humbled to have achieved all that we have in the past year. This success is evidence of our hard work in our industry, allowing us to achieve a very successful year with incredible growth, welcoming new Alpha Affiliates members.

“We will continue to provide the best affiliate service for our partners while ensuring we are continuously growing and developing to better service the industry and celebrate more milestones ahead.”